The New Face Of Retirement

Mass Mutual

Our client wanted to sell retirement annuities. But in America, around ⅔ of all people nearing retirement age are not financially ready for their golden years because they’ve rejected the idea of retirement outright.
These people do not think they’ll ever retire. Seriously.
85% of them think they’ll keep working well into their 80s. And why shouldn’t they? After all, scientific advancements make 60 year olds look and feel younger than they really are.
So we decided to celebrate this new face of retirement and share it with America.
We shot over 50 models with the illustrious Marco Grob. Here are some that made the cut.

Agency: BBH
What we did: Creative + Design
Special thanks to: Marco Grob | Photographer, Phil Holbrook and Tom Skinner