Did you know the advertising for Diet Coke has always been right there on the tin?
Just look at a can and you’ll see it right there: a thinner you.
Graham Fink (former Ogilvy Chief Creative Officer) loved the idea
and did his best to get it off the ground and onto shelves.
In the end it never ran, but we did win a Chip-Shop award for the idea.
What we did: Creative + Design
Special thanks to: Our model Linda-Aileen MacFarlane | Now Senior Project Manager at Adam&EveDDB