Ridiculously Hot

Virgin Mobile


With Virgin Mobile deals you don’t just get a phone. You get a phone with a free Playstation. And a free game. And monthly data rollover. And 99% 4G population coverage. And and and….
The way we saw it, everyone else has cool deals. But with Virgin Mobile, we always go hotter.
Out of this we created a 12-month campaign of DR ads including TV, radio, press, social, web, DM and literally everything in between.
More importantly, we gave Virgin Mobile a brand voice; an anchor off which to hang numerous future campaigns.






NOTE TO GRANT: We need to find some social posts That would round this nicely – We’ve done sooo many..


Agency: BBH
What we did: Creative + Design
Special thanks to: Donal O’Keeffe @ MPC, Joe Wilkinson @ Strings and Tins – the actors Joseph Thompson and
Wendy Wason – the BBH VM team: Tom Skinner, Nick O’donnell + Krish Maharaj, Christian Tunstall, Andy Mitchell and James Pettit, Joanna Simpson-Howe + Joe Goodall