In 2017, we gave a brand voice to Virgin Mobile with a tone, a look and a feel by telling the UK how ridiculously hot their deals were.
Off the success of the campaign, we evolved in 2018 by inviting our audience into the “Virgin Mobile Hothouse”: the nerve centre. The factory. The place where it all happens. The quality control department where deals are made as hot as possible before they hit the shelves.
Was it another killer success? You bet your sweet piquante pepper it was. The campaign yielded a +72% increase on demand and +396% increase in orders. That’s hot!
What we did: Creative + Design
Special thanks to: The brilliant VM team at BBH including Tom Skinner, Nick O’Donnell, Krish Maharaj, Charlie Watson, Sarah Knight, Joe Owen and his team. Our amazing production partners: George Castle, Jelly + Design Lad and of course Bruce Mackinnon, and the team of great clients – Katie Kinchin-Smith and Lauren Dean.