Things change for the better when you bite into an Oreo. Vampires thirst for milk instead of blood, the big bad wolf helps the three little pigs build a house etc etc.
Off the back of this, the client asked us to launch their new Golden variant.
And where do you find gold? At the end of the rainbow. Obvs.
What we did: Creative + Design
Special thanks to: Gary Robinson for the Creative direction, Natalie Scorer and Lucy Everett | Creative Team