Here today - Gone Tomorrow

Samsung

It’s extremely hard to stand out on Black Friday, so we did the most extreme thing we could think of: We bought ourselves a few pages of the Metro and filled them with Samsung black. We then proceeded to only show a teeny tiny segment of every product to show the deals were already nearly all gone. 

Smart move. The campaign delivered gross revenue in excess of £3m, 9% ahead of the target.

 

 


Agency: BBH
What we did: Creative + Design
Special thanks to:  Lucy Fallon, Chris Woodward and Phil Holbrook