It’s extremely hard to stand out on Black Friday, so we did the most extreme thing we could think of: We bought ourselves a few pages of the Metro and filled them with Samsung black. We then proceeded to only show a teeny tiny segment of every product to show the deals were already nearly all gone.
Smart move. The campaign delivered gross revenue in excess of £3m, 9% ahead of the target.
What we did: Creative + Design
Special thanks to: Lucy Fallon, Chris Woodward and Phil Holbrook